Ben Casnocha, Reid Hoffman con The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
Start-up of You
"The most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts’ contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships" (Economist)
"[An] extremely interesting and informative read" (Bookbag.co.uk)
"Rather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve, The Start-up Of You suggests arranging your career like a business … We challenge you not to be inspired" (PA Life)
"It is the optimism of Silicon Valley that infuses this book: there is still hope for those striving to break into the charmed circle" (Richard Waters Financial Times)
"Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in or want to be in The Start-Up of You holds lessons for success." (Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City)
From the Back Cover
‘Jobs for life’ are a thing of the past.
In this age of cutbacks and austerity, no one is guaranteed a smooth career progression.
So what can we do to make sure we’re not left behind?
The answer, according to Reid Hoffman, co-founder and chairman of LinkedIn, is to think and act like an entrepreneur: run ‘the start-up of you’. Be nimble, self-reliant, innovative, network effectively and stand out from the crowd. And in this inspirational and practical book, Reid Hoffman and author Ben Casnocha show you how.
REID HOFFMAN is co-founder and chairman of LinkedIn, the biggest professional social network in the world with 100+ million members. Previously he was executive vice president of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He has been an early investor in over 100 technology companies, including Facebook and Zynga.
BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show and Fox News. BusinessWeek named him one of 'America's best young entrepreneurs' and he is in much demand as a public speaker.